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BlenderBIM logo design

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Comments

  • I like your version a lot. Inspire me to use the symbol as type font template for the rest of the text, because still I think a strong font is better.

    bruno_perdigaoJesusbilltlanghzamani
  • @bruno_perdigao very cool! Just a note that from an agreement with Ton, founder of Blender, we must have the full "BlenderBIM Add-on" in the name.

    bruno_perdigao
  • edited June 2020

    @bruno_perdigao said:
    Hi guys,
    I just wanted to add some ideais. I really liked the simplified version that @baswein posted earlier so I played a little bit with that idea........

    I like that simplified version as well. I had a quick go at your file. Here's my take:

    basweinbruno_perdigaoJanF
  • Oops, just read the email exchange with Ton, re: the use of the name Blender, after posting. So yes, Add-on can be added to the name as per the agreement, but it does look like eventually, they will be reaching out more firmly to everyone to please stop using the name in their products / services, if Ton does not have the stomach for this just yet, someone else will, especially as they start exploring more funding options which might require tighter protection of the brand (which is all they have to sell by the way, so fair enough). I suggest while BlenderBim continues with the current arrangement for the time being for the convenience of building a community around it, it should be borne in mind that there would most likely be a need to rebrand in the near future.

  • Another take.....this time made in Blender.



    zager
  • A head's up that on July 25th, a month would have passed with no new entries, so after July the 25th, I'll collate them all into a vote, and then the one that is voted on the most can get tweaked (final colours, outlines / fills / font) for finalisation :)

  • A month has passed, so please respond to this thread with a vote on which logo you like the best. You are also free to add caveats, such as if you like the shape, but not the colour. We'll spend until the 21st of August voting, and then in the final week I will re-work the logo into an SVG with standardised branding colours and B&W version, and then will release it on the 28th of August. The reason is because BlenderBIM Add-on's 1 year birthday will be on the 29th of August :) and I think it'll be nice to have a logo prepared for it!

    For my own vote, I vote for the shape C1 in this post. I like it because it's simple, so will work in many resolutions, will work in greyscale and black and white, it can be read as a "B" or "b" simultaneously for "Blender" + "BIM". It also has a visual similarity to the IfcOpenShell logo:

    Although I like that shape, I am open to changing the colour to something that isn't the Blender orange and blue (to respect Ton's wishes) and will prefer to resemble the IfcOpenShell green / orange / yellow colours.

    I am worried about choosing the logo proposals of the two B's weaving together, since both in shape and colour it is very similar to the IFC logo, and that might get them a little pissed :) Although visually I do like it.

    hzamani
  • @Moult you linked to "this post" but I'm not sure what you mean - you've linked to this post we're in. Do you mean the opening comment by @hzamani ?

  • @duncan yes - the first post. Sorry for the confusion.

  • I like @Moult 's ideia. C1 from @hzamani 's first post and the colors from IfcOpenShell.

    Moulthzamani
  • My vote also would be C1. Agree with colour update also to distinguish from Blender's theme.
    My second vote is @bitacovir s design above.

  • One of these two. Clean, not a lot of color, good contrast (think of the colorblind people when using more than 2 colors), simple.

  • @vocx said:

    One of these two. Clean, not a lot of color, good contrast (think of the colorblind people when using more than 2 colors), simple.

    Add my vote to the @DADA_universe proposal. Clean, simple, reminding of the ifc logo but different enough

    baswein
  • edited August 2020

    @Moult something like this? The precise placement of the gradients would need a bit of fine tuning.
    16x16

    32x32

    64x64

    128x128

    Edit:
    Maybe with the gradient more like this:

  • I feel like it keeps the strength and simplicity of the design better without the gradient.




    I also played around with a cylinder idea.

    But in the end I like still like the simplicity of these

  • edited August 2020

    Fantastic! I also prefer without the gradient. Can we get a vote between those two options so we can finalise the design? (btw, the typeface needs to be confirmed, and the word "Add-on" needs to be in the title too)

    Please vote here: https://framadate.org/uwDKVCfx1R9TfxFS

    I'd like to finalise this the day after tomorrow.

    duncan
  • It hard to follow where vote are going. There is many different versions. What about a poll with each logo which get at least one vote : https://framadate.org/

    baswein
  • @Cyril I think @Moult is suggesting there are only two candidates. Fine by me, I've got no dog in this fight. Although graphically I like the B it is tied to the name rather than the origins of BlenderBIM Add-on. I think in the long run the name might change ( I hope so ) but the ties to IfcOpenShell aren't going anywhere. So if we're voting I support the no-gradient version of C1.

  • edited August 2020

    We have a winner! The BlenderBIM.org website has now been updated with the new logo.

    Changes I have made:

    1. I did not keep the blue colour. The website did not have any blue in it, and I didn't want to have to redesign the site to match the logo blue.
    2. I changed the font. Agency FB is a proprietary font. I changed it to CMU Bright. I have a soft spot for Donald Knuth's LaTeX fonts, and CMU Bright is relatively modern looking, under the SIL Open Font License v1.10.
    3. I added the word "Add-on", due to the agreement with Ton that "Add-on" must always be part of the name. On the website, this also shifts the text to the right of the logo, as otherwise it would increase the header area too much for my liking.

    Thank you so much everybody for making this a reality!

    JanFJesusbillCyrilbrunopostlebasweinbruno_perdigaoDADA_universe
  • @duncan well worst case the new name will have to start with B ?

    duncan
  • I want to say that I am excited about this. Yes the logo is great but what I am really excited about is that the process was able to happen. @Moult could have easily adopted a logo without involving anyone else and I doubt that anyone would have really cared. Instead he opened it up to the community and was able to create shared ownership. A process that could be applied to other decisions was also created.
    1. Submit a proposal ( @hzamani did this with his first post)
    2. Discuss and accept counter proposals
    3. Create a deadline for proposals and decision making.
    4. Use a poll with final proposal(s) to make a decision
    5. Implement and make minor adjustments.

    MoultJesusbillzagerDADA_universeduncan
  • edited August 2020

    @baswein I'm dying to make a comment about the problems with this type of process ... I'll do that in another thread. You're probably well aware of some of the problems anyway. For something like this where there in reality were plenty of good suggestions then this process was great and generous of @Moult to open it up to the group. Next stop is an "OSArch" logo ...
    Governance thread: https://community.osarch.org/discussion/182/organizational-structure-and-governance-of-osarch

    baswein
  • O5 or ^^^

  • Are there any conditions on using the OsArch logo? Like using it on your own youtube channel as branding.

    For example, if I want to make a quick youtube demo of BlenderBIM and make a 2-3 seconds intro showing the OsArch logo. Is it allowed? Or will people get confused?

  • People get easily confused. So maybe keep BlenderBIM branding front and center if that's what the video is about -nnad maybe just have a quick slide ready for the end of the video where you mention that BlenderBIM is an active member of OSArch, with a bit of logo or even just the website frontpage on screen. Something like that would be my suggestion. @Moult sound okay?

  • I think that sounds OK, but exactly this type of branding question is one of the things the OSArch steering committee needs to help discuss and finalise. @Coen would you be interested in starting a new thread with a proposal of the OSArch brand usage guidelines? Over time it can be refined and finalised by the committee!

    duncan
  • @Coen would you be interested in starting a new thread with a proposal of the OSArch brand usage guidelines?

    Yes, see here: https://community.osarch.org/discussion/876/osarch-brand-usage-guidelines#latest

    duncan
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